Build a better sympathy card.

17th Death, Dying, & Disposal Conference | Utrecht, The Netherlands | 27-30 August 2025

A 1977 study by C.H. Lippy of more than 200 sympathy cards found that none of them referred to death directly. A 2017 study by R.W. Hallett of 134 sympathy cards found that one of them used the word “death.” American and European society is becoming increasingly secular, but our sympathy cards remain largely Christian or Christian-coded, reusing generic language and refusing to acknowledge death directly. We can do better.

In August 2025, I headed to the Netherlands to attend the DDD17 conference, where I asked the gathered international death and dying experts to help me build a better sympathy card. I brought blank cards, markers, stickers, and prompts. They brought their imaginations and their expertise. You’ll find the results below—all available for free download.

Print out your favorites and fold them according to the instructions on the right. Wherever possible I’ve tried to preserve the participants’ actual handwriting and drawings, though I made some changes for the sake of clarity and artistic license. I hope you relate to these cards more than those you find in the supermarket.

Joy

← This is actually a “congratulations on signing your will” card in Dutch!